채용정보 > 마케팅
외국계 Luxury사 PR Manager (차장 - 부장)
채용정보
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기업구분외국계(외국 법인기업)고용형태정규직최종학력대학졸업(4년)모집기간채용시까지
모집요강
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모집인원1 명경력10년 이상급여조건Negotiable
상세요강
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Develop and define strategic communication plan and implement brand communications programs in line with corporate strategy
Build ongoing relationship with press and relevant media channels.
Manage media plans, events and VIP endorsement.
Keep Head office of activities within public relations area and local media
PR & Communication Activities
• Use strategic approach and understanding of Magazines, Groups, People and Networks in each country to create and deliver cross border programs which fully leverage synergies
• To define the local communication plans, targets and goals for each market
• To define areas of communication synergies and optimizations among the countries
• To Increase editorial results and brand awareness in desired manner across all brands;
• To recruit, manage and coordinate external agencies (PR/media/media relations/celebrities/ social/digital etc.) accordingly to the scope of work and related targets and goals
• Influence the influencers; relations with key members of the industry allow for the identification of correct PR opportunities in the Country;
• Brand partner relations – local PR team liaising for optimum brand partner exposure/satisfaction;
• News – distribution of Company press release including financial/corporate/product news for targeted results;
• Media trip – organization, coordination and presence for special event, press conference, educational, openings, etc.
• Local Market Feedback - support and advise internal departments in the Country and Head office
• Monthly PR Activity report - Monitor and collate all editorial coverage, celebrity sightings and credits
• Sample Management
• Budget responsibility in the local markets.
Media Plans and dedicated editorial projects
• ROI analysis, twice yearly, to secure the correct visibility of the product with media partners, ensuring a correct return on investment based on media budgets/expenditures;
• Generate recommendation brief related to media plans based on ROI analysis.
• Generate targeted media plans, in conjunction with HQ Communication Department, in order to define how to use each brand’s ATL budget;
• Based on HQ Communication input and budget allocations, study and develop dedicated editorial projects for the launch of key styles with the media.
Press and Opinion Leader Events
• Press days , twice yearly, to present all company Collections to the media;
• Brands Media and Opinion Leader events (product launches, collaborations, license launches and store events);
• Co-marketing events.
VIP Endorsement / Product seeding
• House brands – product placement with VIP fashion press, entertainers, sporting celebrities;
• Brand Partners – close relations allow for optimum placement for partner activities and celebrity endorsements;
• Local Events Calendar – (social/fashion/sporting).
Over 8 years of PR management experience in a cross border multi-country environment
Strong networks communication skills
Work independently
Fluent in English - Must
근무환경
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복리후생퇴직금, 4대 보험근무지역서울
접수방법
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접수기간채용시까지접수방법이메일
담당자
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담당자명Terry 대표담당연락처010-5047-9344이메일terry@everintelconsulting.com홈페이지http://everintelconsulting.com
