채용정보 > 마케팅
Senior Analytical Manager (부장-이사)
채용정보
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기업구분외국계(외국 법인기업)고용형태정규직최종학력대학졸업(4년)모집기간채용시까지
모집요강
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모집인원1 명경력13년 이상급여조건업계 상위
상세요강
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Reporting to Head of Regional Marketing Functional Head, APAC
-Execute advanced analytics in support of Consumer business unit.
-Apply predictive analytics to marketing and risk outcomes including response, lapse and losses.
-Implement segment and customer-level measures of customer value. Collaborate with actuarial and finance teams as required. Employ LTV measures to prioritize acquisition and retention efforts.
-Support partner relationships via data-driven acquisition modeling techniques.
-Conduct media attribution and synergy modeling.
-Create segmentation analyses needed to segment markets and align products with customer needs.
-Develops operational workflows and business cases to define future state of analytically-driven process revisions and associated benefits.
-Interfaces directly with Marketing, Distribution and Operations to change business processes to be analytically-driven.
-Manage, coach, mentor junior analytic staff.
-Require a high level of communication and influence skills.
-Post-graduate Degree is preferred (Minimum education level is Bachelors Degree or equivalent).
-Ability to work effectively across business functions via collaboration skills.
-Good communicator to work with regional and local businesses.
-Strong ability to execute.
-At Least 5 years of relevant data modeling/analytics experience.
-Experience with global consumer services organizations.
-Proven experience in breadth of analytic techniques, especially predictive modeling of response, premium, lapse, loss and profit.
-Record of analytics successes.
-Experience contributing to data warehousing efforts from business owner / user perspective.
-Experience with analysis for online/broad market channels preferred.
-Advanced degree in relevant quantitative discipline.
-Develop and implement customer lifetime value metrics and projections.
-Use projections of customer lifetime value to guide acquisition and cross-sell activity.
-Execute advanced analytics to support B2B Clients and broad market acquisition, cross-selling, sequencing, and retention.
-Media mix models to guide decisions on marketing spend to take advantage of product and channel synergies.
-Partner with financial institutions/retailers throughout the region to apply predictive models to marketing activity.
근무환경
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복리후생업계 상위근무지역이메일
접수방법
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접수기간채용시까지접수방법이메일
담당자
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담당자명Terry 대표담당연락처010-5047-9344이메일terry@everintelconsulting.com홈페이지http://everintelconsulting.com
