채용정보 > 마케팅
외국계 OTC Brand Manager (대리 - 과장)
채용정보
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기업구분외국계(외국 법인기업)고용형태정규직최종학력대학졸업(4년)모집기간채용시까지
모집요강
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모집인원1 명경력3년 이상급여조건업계 상위
상세요강
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등록일: 2013-10-26 03:10 근무지: Seoul 
Brand strategy building :
- Based on global brand strategy, develop local brand strategy and implement.
- Prepare annual brand plan well aligned with business priorities, set up KPIs, progress trakcing, gap fill plan.
Product assortment strategy :
- Understand and align global product portfolio strategy, align and setup local brand compass and prepare local brand compass strategy.
- Build effective product portfolio strategy by therapeutic areas to acquire clear # 1 position in prescription.
Promotion and Events
- Develop annual promotion plan in line with pillar growth strategies, analyze ROI. Ensure promotion execution with key stakeholders. Develop fliers, POSM help to support better execution
- Participate major events collaborating with Scientific Communication team.
- Host initiated campaigns or events (roadshow, launch event, etc.) to contribute to leading expert brand image.
- Work with communications to ensure professional issues management and media engagement to protect and build the reputation and success of brand.
- Close collaboration with S&C team to gain expert insight for resonating message development.
New product launch :
- Based on product portfolio strategy, identify new introduce products and manage new product launch project to contribute brand growth.
Budget planning:
- Prepare forecast assumptions and build a in-detail annual budget plan by programs based on assumption. Manage A&P budget and assist financial projections.
Forecasting :
- Analyze forecast vs. actual, come up with gap fill action plan
- Supply forecast update with most up-to-date information and facts.
EXPERIENCE & SKILLS
- 5+ years of brand marketing experience, at least 2~3 years of pharmaceutical marketing related experience (OTC or ETC marketing)
- Collation with cross functional team, especially S&C (Scientific communication) team and Sales team.
- University graduate or above
- Fluent in English
- Learning agility, Proactive, Self-motivated, analytical, organized, detail-oriented
- Excellent inter-personal skills in an international environment
- Effective written or verbal communication at all levels both internally and externally
근무환경
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복리후생업계 상위근무지역강남
접수방법
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접수기간채용시까지접수방법이메일
담당자
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담당자명김승정 실장담당연락처02-2051-0889이메일susan@everintelconsulting.com홈페이지http://everintelconsulting.com
