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  • 외국계 소비재사 Loyalty 마케팅 (대리 - 과장)
  • 채용정보
    기업구분
    외국계(외국 법인기업)
    고용형태
    정규직
    최종학력
    대학졸업(4년)
    모집기간
    채용시까지
    모집요강
    모집인원
    1 명
    경력
    4년 이상
    급여조건
    협의
    상세요강
          
    Brand communication strategy :
    - Based on global brand compass and communication strategy, develop local strategy.
    - Effectively cascade communication strategy to each pillar marketing in charge to ensure consistent communication execution.

    Contents creation :
    - Market research
    - Creating contents that drives buyers to call to action : Continuously feed appropriate contents to customers / clients by life stage / needs stage, ultimately enable us to execute customer cycle management.

    Loyalty marketing :
    - Translate global relational marketing strategy into local strategies, and prepare local CRM roadmap by business development needs.
    - Prepare annual CRM campaign plan well aligned with business strategies, set up KPIs, execute and diverse new recruitment and retention programs.

    Digital & Social media :
    - Manage corporate brand’s online presence and reputation to be ahead of competitors
    Deploy up-to-date digital/ social connection platform (tools) to bring innovation into brand communication.

    Marketing Operation :
    - Prepare forecast assumptions and build a detailed annual budget by programs based on assumption.
    - Analyze forecast vs. actual, come up with gap fill action plan
    - Supply forecast update with most up-to-date information and facts.
    EXPERIENCE & SKILLS

    - 5+ years of marketing communication experience, at least 2~3 years of relational marketing experience at Portal website, Advertising agency, other industry where CRM execution as relevant.
    - Customer focus minded - Collaborate with Sales team, Customer care (Call center) to develop and maintain a customer-focused towards activities to retain customers in the brand.
    - Good command of computer skill (e.g. MS office, HTML, etc.)
    - University graduate or above
    - Fluent in English
    - Learning agility, Proactive, Self-motivated, analytical, organized, detail-oriented
    - Excellent inter-personal skills in an international environment
    - Effective written or verbal communication at all levels both internally and externally
    근무환경
    복리후생
    외국계 기업 수준
    근무지역
    서울
    접수방법
    접수기간
    채용시까지
    접수방법
    이메일
    담당자
    담당자명
    김승정 실장
    담당연락처
    02-2051-0889
    이메일
    susan@everintelconsulting.com
    홈페이지
    http://everintelconsulting.com
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