To define the local brand strategy in the local market in line with brand positioning; contribute to growth by driving new product launches and pillar products.
• Oversee and guide brand development, manage portfolio priorities
• Listen to and develop a deep understanding of local consumers and generate new insights
• Take ownership of product launches and create the right angle of attack for success in the local market.
• Manage the budget for all marketing expenses and the financial implications of forecasts
• Lead local adaptation of advertising materials; influence media and promotion recommendations
• + 6 years of consumer marketing experiences
• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Advertising and media planning knowledge
•Fluent in English both verbal & written