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  • Senior Analytical Manager (부장-이사)
  • 채용정보
    기업구분
    외국계(외국 법인기업)
    고용형태
    정규직
    최종학력
    대학졸업(4년)
    모집기간
    채용시까지
    모집요강
    모집인원
    1 명
    경력
    13년 이상
    급여조건
    업계 상위
    상세요강
     
    Reporting to Head of Regional Marketing Functional Head, APAC
    -Execute advanced analytics in support of Consumer business unit.
    -Apply predictive analytics to marketing and risk outcomes including response, lapse and losses.
    -Implement segment and customer-level measures of customer value. Collaborate with actuarial and finance teams as required. Employ LTV measures to prioritize acquisition and retention efforts.
    -Support partner relationships via data-driven acquisition modeling techniques.
    -Conduct media attribution and synergy modeling.
    -Create segmentation analyses needed to segment markets and align products with customer needs.
    -Develops operational workflows and business cases to define future state of analytically-driven process revisions and associated benefits.
    -Interfaces directly with Marketing, Distribution and Operations to change business processes to be analytically-driven.
    -Manage, coach, mentor junior analytic staff.
    -Require a high level of communication and influence skills.
    -Post-graduate Degree is preferred (Minimum education level is Bachelors Degree or equivalent).
    -Ability to work effectively across business functions via collaboration skills.
    -Good communicator to work with regional and local businesses.
    -Strong ability to execute.
    -At Least 5 years of relevant data modeling/analytics experience.
    -Experience with global consumer services organizations.
    -Proven experience in breadth of analytic techniques, especially predictive modeling of response, premium, lapse, loss and profit.
    -Record of analytics successes.
    -Experience contributing to data warehousing efforts from business owner / user perspective.
    -Experience with analysis for online/broad market channels preferred.
    -Advanced degree in relevant quantitative discipline.
    -Develop and implement customer lifetime value metrics and projections.
    -Use projections of customer lifetime value to guide acquisition and cross-sell activity.
    -Execute advanced analytics to support B2B Clients and broad market acquisition, cross-selling, sequencing, and retention.
    -Media mix models to guide decisions on marketing spend to take advantage of product and channel synergies.
    -Partner with financial institutions/retailers throughout the region to apply predictive models to marketing activity.
    근무환경
    복리후생
    업계 상위
    근무지역
    이메일
    접수방법
    접수기간
    채용시까지
    접수방법
    이메일
    담당자
    담당자명
    Terry 대표
    담당연락처
    010-5047-9344
    이메일
    terry@everintelconsulting.com
    홈페이지
    http://everintelconsulting.com
    목록