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Initiate and establish overall e - commerce marketing and sales plan based on Go - To - Market strategy, direct reporting to Managing Director.
Execute strategic approach to the market based on 4p and 3C (Consumer / Competitor / Company)
Collaborate with sales and marketing team, sharing business insight for effective market approach.
Establish and reinforce influential e - business parters to expose brand identity to the target consumers.
Set up vendors for sales management and co-operation to improve sales at the malls
Establish CRM program with new affiliation, new member acquisition internal program, differentiate customer benefits to analyze for smarter data mining.
Monitor the effectiveness of digital activities and CRM campaigns and make recommendations for improvements to content, mapping or design.
Plan and execute diversified digital marketing campaigns such as SNS marketing, keyword marketing and online event to analyze and determine effectiveness and develop new strategies. |
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+ 5 years of E comerce in FMCG market and 10 years total.
Can - Do - Attitude.
Working independently
People management skill (in the near future)
Fluent in English
Outstanding communication and negotiation skills |
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