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• Plan long term brand strategy from defining core target & brand positioning to build-up communication plan
• Prepare overall launch plan and opportunity analysis for the new brand in Korea
• Effectively plann out P&L to maximize output with the given budget.
• Lead S&OP meeting for accurate forecast by season and promotional activities
• Increase brand preference and familiarity for Key SKU via PR, outdoor advertising, print, in addition to online and mobile applications. Actively spread brand message through PR with ‘influencer strategy’, utilizing the opinion leaders to distribute
contents, thereby creating huge WOM through media and SNS, positioning it as the trendsetting beverage among young adults.
• Maximize channel promotion targeted toward core consumer group to build brand exposure.
• Strategy and implement the efficient print and annual media plan including digital campaigns and prioritize the campaign projects along with HQ and agency to strengthen the brand value and perception |
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+ 8 years of brand marketing in FMCG / Consumer industry.
Thorough understanding of FMCG business insight
Outstanding communication skills both Korean and English
Fluent in English - Must! |
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