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Strict management for A&P budget and full ownership of P&L
Prioritized marketing activities, translated marketing needs into plans and briefs, and communicated these to media, trade relations, promotion, and creative agency.
Analyzed market opportunities and competitive strategies, and forecasted annual sales.
Monitor in the market presence with strategic sell out data by distribution channel
Target consumer participating campaigns for brand building activities
Customized channel managing (Distributors, Hypermarkets, Key accounts and Pharmacy Stores) |
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+ 8 years of marketing or business development or Key account management experiences
Over 3 years in optical industry.
Strategic financial acumen
Business insight out of data
Outstanding communication skill |
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