• Develop annual Marketing strategies by sales channels
• Identify sales opportunities through evaluation of market and channel performance
• Develop effective in-store promotional activity schemes and monitor sales executions
• Aligning with global direction of branding, develop vision and strategy for the brand.
• Plan and applies creative media and promotional testing and measurement tools to inform plan development and assess performance.
• Define and implement affiliate retail plan and calendar that supports the execution of brand, product, and consumer marketing strategies specified in the brand plan.
• Manage relationships with stores and other creative
• Focal points of communication inside the company – with other department and all regions
• Manages retail marketing budget (investment dollars maximized and properly stretched for maximum returns) through efficient and effective third party suppliers and contractors.
• Manage P&L by closely working with Sales & Finance teams.
Over 7 years of marketing communication or Trade marketing experiences in consumer or FMCG industry.
Strategic Go - To - Market strategy
Financial Acumen
Fluent in English - Must!