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This role is accountable for using market, shopper and customer insights to assess and identify category growth opportunities and developing and executing the relevant category solutions to fuel category growth, drive customer engagement and optimizing sales revenue and profitability at category and portfolio level. The role engages and partners with multiple internal teams to drive appropriate cross-functional collaboration to meet customers, shoppers, ensuring we are well placed to drive customer engagement through development of customer growth plans grounded into localised category vision.
This role will need to play a critical role within the market in establishing the new category leadership functions ways of working, with the aim of elevating the category and shopper in our thinking across sales and the CBUs.
KEY RESPONSIBILITIES:
• Develop customer category plans for the specific customer, including conducting category opportunity assessments and formulating recommendations to execute the category picture of success which leverage the relevant category leadership tactics e.g. assortment/distribution, placement, pricing and promotion which deliver mutual, profitable and sustainable category growth with our customers.
• Partner with the relevant customer team to provide category 1st insights and ensure internal and external alignment to customer growth opportunities.
• Create compelling insight led category solutions which influence shopper behaviour and convert more shoppers and transactions at the point of sale for the mutual benefit of the organisation and our customers.
• Formulate appropriate planograms and assortment/distributions category and portfolio recommendations across main aisle, transaction zone and recommend relevant secondary displays tactics activation for sustainable mutual category growth, post-assessing activations with a ROI mindset to continuously raise the bar on execution and fuel growth. |
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• Professional Qualification & Work Experiences
1+ years’ experience in category management
5+ years’ experience in FMCG sales
Experiences in Trade Marketing/Sales Support/Key account Sales/Research Company/Marketing are preferred
Sales experience from field management and/ or category/ customer management with ability to assess and understand customer specific/ individual growth opportunities and needs to develop most relevant and easy to execute solutions
Experience of engaging, influencing customers with proven ability to build strong and effective customer relationships and motivate stakeholders internally and externally.
• Knowledge/Skills
Basic Category Leadership knowledge
Good understanding of FMCG context and retail/online landscape.
High proficiency in written and verbal English
Strong analytical skill
Communication Skill
Good command of MS office |
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